MLBPA Boosts Player Marketing with New Athlete-Driven Partnership

The Major League Baseball Players Association (MLBPA) and opendorse, the leading athlete marketing platform, today announced a partnership that will provide players with a solution to build their brands and collaborate easily with partners on social media. Brands and properties can use opendorse to work hand-in-hand with baseball’s top athletes. The platform provides partners with a streamlined solution to scale player marketing initiatives on social by automating communication, content approvals, and distribution.

With opendorse, players will have access to approve and publish content to their personal Twitter, Facebook, and Instagram channels with one click. The platform makes it easier than ever before for brands, including sponsors and licensees, and properties to push approved content through players’ social channels.

“In a world where players are navigating multiple channels to connect with their fans, opendorse provides a strategic solution that will help them get the right messaging to the right audiences at the right time,” said Evan Kaplan, MLBPA EVP, Licensing and Sponsorship. “We’re excited to bring these proven solutions to players and to partners who support players’ initiatives.”

“We share a common vision with player-driven properties like MLBPA. Just like opendorse, the Players Association exists to help its athletes succeed on and off the field,” said opendorse CEO Blake Lawrence. “Player marketing starts with the player, but the right tools and teams are crucial to its success. I’m thrilled to join the MLBPA in shaping the future of athlete branding in baseball.