August 8, 2020

Benihana, Yankees Partner On Culinary Experience At Stadium

The new Yankee Stadium has its detractors, particularly among old-timey fans (like myself, thought the place is kind of growing on me). But for casual fans, families and those valuing the non-baseball experience over the actual game (you know who you are, i.e., most humans), the big ballpark, now in its 11th year of existence, offers amenities that the old Ball Orchard (1923-73, 1976-2008) could not.

One of those is the plethora of food options, from the standard hot dog and fries all the way up to “prime” steak (let’s just say an abysmal service experience some years back has made me a never-again there). Today Benihana and the Yankees “have teamed up to bring world-class culinary and dining experiences to fans at Yankee Stadium in The Bronx, N.Y. Additionally, Legends and Benihana will work collaboratively to deliver a state-of-the art guest experience for fans,” according to an announcement.

Section 127B is where it all happens, as Benihana and Haru Sushi will appear “side-by-side for the first time ever” (!) Per the notice, both will serve a limited menu of the most popular items, including Hibachi steak, chicken and shrimp, and Japanese Yakisoba, California rolls, avocado rolls, spicy tuna rolls, and specialty poke bowls.

On the business side (if it’s the Yankees, you know there’s a business side), “Benihana and Haru Sushi will appear in signage throughout the stadium and partner on a variety of community events to maximize the impact of the partnership.”

Which leaves me to wonder the most pressing question of all: How will this affect Kikkoman’s status as the “official Soy Sauce of the Yankees?”

Cover Image: Flickr/Kārlis Dambrāns