Marucci Sports announced today that bat industry icon, Chuck Schupp, has joined its team as Head of Big League Player Relations, bringing with him decades of baseball clubhouse knowledge and relationships.
“Chuck’s 35 years of clubhouse expertise is a priceless addition to the Marucci team,” said Kurt Ainsworth, Marucci co-founder and CEO. “Chuck has a unique understanding of this industry, its evolution, and the challenges ahead and we are excited to have him continue building our brand in the Big Leagues.”
The hiring of Schupp, who retired from Louisville Slugger in 2014, comes in the wake of the recently announced sale of Louisville Slugger to Wilson Sporting Goods Co. Over the past few years, Marucci Sports has matched and surpassed all of its competitors as the baseball bat of choice among Big League players. Over one-third of Big Leaguers swing Marucci and the company is still majority owned by current and former Big Leaguers, including Jose Bautista, who is on the Marucci Sports Board of Directors, and Player Advisory Board Members David Ortiz, Chase Utley, Albert Pujols, and Andrew McCutchen.
Schupp, 60, joined Louisville Slugger in 1979 and has spent the last 30 years traveling to stadiums across the country to connect with veterans and rookies alike at all levels of professional baseball, building relationships and providing them with product. Big Leaguers view Schupp as the unparalleled expert in the bat industry and the go-to guy for their individual needs. His relationships in the sport extend to all levels of professional baseball and include managers, coaches and front office staff throughout.
“I admire Marucci’s rise to #1 in such a short time. Marucci has not only grown to its dominant position in the Big Leagues, but continues to grow by setting the gold standard of quality,” said Schupp. “I am looking forward to being back in the clubhouses with Marucci, renewing old relationships, gaining some new ones and strengthening Marucci’s already stellar Big League relations.”