June 3, 2020

Yanks Edge Over .500 As Strat-O-Matic Simulation Boosts Interest

More than a few hairs may have been pulled if it took the Yankees 11 games to edge over the .500 mark in a season which matched them against division foes Baltimore, Toronto and Tampa Bay. But that’s how the folks at Strat-O-Matic have it so far in their simulation of the 2020 schedule, issued daily at 2 p.m. ET. Tuesday’s win over the Orioles marked Gerrit Cole‘s first win in Pinstripes and lifted the Strat-O-Yanks to 6-5, two games behind the Rays and half a stride behind the Red Sox.

The simulation has been a huge hit for the Glen Head, N.Y.-based company, per some numbers released today. Some of the highlights:

  • Baseball Board and Windows platform sales from March 15-31, 2020, are more than 50% higher compared to the same time period in 2019
  • Baseball Board game product sales are more than 60% higher comparing second half of March 2020 to first half of March 2020
  • Baseball Windows platform sales are more than 45% higher comparing second half of March 2020 to first half of March 2020
  • New Members on Strat-O-Matic Baseball 365 are more than 75% higher between March 17-31, 2020, compared to the same time period in 2019
  • Traffic on Strat-O-Matic.com from March 27, 2020, was 472% higher compared to March 27, 2019
  • Since MLB’s scheduled March 26 Opening Day, traffic on Strat-O-Matic.com has been 380% higher compared to the same time frame of 2019
  • Since MLB’s scheduled March 26 Opening Day, new users on Strat-O-Matic.com have been 781% higher compared to the same time frame of 2019

“Fans are missing baseball on the field, but we’re honored that they are turning to Strat-O-Matic in record numbers to help fill that need,” said Hal Richman, Strat-O-Matic founder, in a statement. “We have heard from many who have been long-time Strat-O-Matic players breaking out their decades-old games from the attic and updating to some of our newer products. We couldn’t be prouder to be leading the way in keeping fans engaged in the sport.”

cover image credit: Keith Allison